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What is with the i in everything?

August 14, 2010

Have you ever experienced a phenomenon of some sort that initially did not bother you, but the more you thought about or experienced the phenomenon, the more it upset you?  This is my current problem with the small letter i.  According to Wikipedia, the letter i likely represented an arm with a hand in pictogram form.

My issue with the letter i is it’s constant use in marketing as a name of a product.  Apple is the big culprit, it started with the iMac and has continued with products like the iPod, iTunes, iPhone, and the iPad and with software products such as iLife, iWork, and iSight.  Apple has branded themselves as the iProduct.  Keep in mind that I am not a marketing guru, but in today’s global village (a term coined by Marshall McLuhan) wouldn’t names that express a feeling of community be more appropriate?  I initially liked the product name Wii, from Nintendo, but the characters that you create to identify yourself are called “mii”s, a very individualistic connotation.

Those citizens of our planet that have internet access are part of a larger global community.  We are connected through our use of social networking tools, blogs, online games, e-mail, and voice over internet applications.  With this high degree of connectedness, why is there  this all encompassing need for the i in all that we do?

I don’t think I will ever get it.

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